Market Outlook:

The Shapewear market size is poised to reach USD 5,055.26 Million by 2024, with a projected escalation to USD 9,631.74 Million by 2032, reflecting a compound annual growth rate (CAGR) of 7.9% during the forecast period (2024-2032). 

Continued wear of shapewear among different population groups has continued to fuel the shapewear industry. Shapewears have initially being used by women only, but the tide has equally turned for men. This has been demonstrated by the changes in marketing of shapewear products tailored to men for example shaping vests and compression shorts that has come as a result of an increasing embracing of a more positive and liberal message throughout the world. Such diversification has been central in expanding the consumption area and also putting pressure to the manufacturers to come up with better products. The progress in the technology use in fabric production has also been a great influence to the shapewear business. Fashionable materials like the ones that are elastically stretched, breathable and possess excellent capacity to wick sweat supplements the improvements of shapewear. Consumers are more interested in shapewear that makes them look good while shaping their body but also the shapewear that can be comfortable with when doing activities like exercise or daily chores. For example, body suit shapewears can be produced from smart fabrics that can respond to temperature and the movement of the person wearing it.

Market Dynamics:

Driver:

Market CAGR of Shapewear is majorly caused by growing awareness of fitness and health among the middle-aged women and elderly. Because consumers become more aware of their fitness, it is expected that shapewear in the semi-urban sector would have a sustainable growth in the developing countries. Shapewear can help the body fight ageing and can cure symptoms humpback, bosom prolapse, bosom flat, lessened appetite, pail waist, fat buttock, flat hip, bulky leg, turnip leg, and others. Of course shapewear will assist women who have bladder prolapse since it will simply lift the bladder a notch. Market is growing with growing fitness conscious level and participation in sports across the world. The markets of compression wear & shapewear are also expected to surge due to higher disposable income towards improving the quality of life, inclusion of exercise into the fitness regime of life style consumers; gym wear substitution with compression wear. Aim The analysis of the compression wear and shapewear market indicates that over the forecast period, the popularity of fitness centers and a growing concern regarding healthy eating and activity would boost the size of the market. Among the innovations that have had a positive impact on the growth of this segment one must distinguish innovations in compression and shapewear materials. Shapewear has been innovatively redesigned by method such as bonding and laser cutting that made the elimination of seams, hems and bulky closings. I found that manufacturers often use such fabrics called spandex, lycra, neoprene, nylon and many others. Pleasanter materials have qualities that normalize colour, are less rigid and ones that allow for better air flow.

Restraint:

Pirated or imitation goods are copies that have been made of poor materials and packaged and sold under the brand name and logo of the original owner without his consent. Apart from its economic loss, imitation goods can damage a brand image and lead to business loss of customers’ trust. Counterfeits impose on buyers the privilege of acquiring status for a relatively cheaper price instead of value for a dear price. Consumers want a higher social status by buying fakes; people want to portray what they do not have. Consequently, the chief benefit of counterfeits is, therefore, more representational than utilitarian. Therefore, fake products are common in the marketcompeting with the genuine producers. Global Compression Wear and Shapewear Market report offers new entrants to prosper in the business by showcasing new strategies, trade guidelines, imports and exports analysis, production analysis, value chain, market share, market impact factors and technologies. In order to know more about global compression wear and shapewear market, please fill up the form we have provided below and we will reach you with Analyst Brief in the shortest time possible so that we can help you understand the market and you have the best market data to help you achieve the best market outcomes.

Opportunity:

Compression garments surround us; they can be bandages, socks, shapewear, and leggings or athletic wear. This sector of compression garments and shapewear has become broader as innovations take their course. Some technological developments in fabric related to materi al used in compression wear and shapewear have helped in the growth of the market. Technologies such as bonding and laser cutting for instance have transformed the object by eradicating lines of stitches, lines of bearing, and extended fastening apparatus. While lycra, neoprene, spandex, nylon are the ones most commonly used by manufacturers the newest types are softer, breathable and have much better shaping properties. Other advancements in fabric technology persist to drive the global compression wear and shapewear market even more. It is everyone’s desire for every female to attain the elegant figure of the hour-glass shape especially during a social occasion. Some wears and designs require one to be healthy in order to look beautiful when wearing them. The first type is to exercise and to avoid overeating. But wearing shapewear is just an easy fix when slipping into a stunning silhoutted dress or achieve the perfect figure. It helps in ways in which women can regain their figure in truncating protruding bulges, in elevating what is lowering – even the axillary position of their shoulder blades. Shapewear is becoming much more comfortable as demand for it increases and new technologies are introduced. However, today’s women have chosen shapewear as one of their favorite clothing accessories. Therefore, there is a need to fulfill the needs of lingerie that could act as shapewears by consumers.

Key Players:

• Victoria’s Secret
• Zivame
• Triumph International
• SKIMS
• Vedette Shapewear
• Spanx
• Hanesbrands
• Jockey International
• Miraclesuit
• Others

Recent Development:

• In November 2024 where it slashed its prices to the lowest on all its brands. During the sale, customers enjoyed a 30% discount on their purchase of many of the site’s most popular products, such as shapewear, leggings, and other loungewear, some of which were marked down by as much as 70% off their regular price. The promotion was designed to appeal to a pool of new customers seeking fashionable comfortable holiday shapewear. 

• In July 2024, Wacoal introduced its groundbreaking Shape Revelation Collection which offers bras and shapewear designed for the customer’s unique breast and body type. In this collection three types of bras that will fit most body shapes of women and five types of shapewear that are designed to meet different women’s needs.

Segment Insights:

By Distribution Channel

The research also saw women the dominant revenue holders within the global shapewear market accounting for nearly 93.8% in the year 2024 because women put emphasis on fashion and body shape. This demographic group has progressively embraced shapewear as one accessory that is fundamental to this look that they owe their body appearance. From my own observations, many women are interested in products like high waisted shaping shorts that help give support and a neat line under clothes, for any occasion, including, casual and black tie. Through acceptance of shapewear and the desire among women to buy more products from this category are in line with other trends within society that advocate for expression of personal style thereby solidifying their position in the market. Specialty stores sector stood at 58.4% revenue share of the total shapewear market in 2024 mainly because of its offering of personal shopping experience. Customers are able to ‘wear and feel’ the products, gain expert consultation from shop attendants and be able to explore and select from a range of better quality shapewear that may not be available in multiplex stores. Specialty stores, what offer special brands and models of underclothes especially devoted to shaping requirements, help clients to choose the proper size and style. This raises the level of customer service and the range of products as the key factors affecting revenue growth in this segment because shoppers are looking for individual solutions that will help them look better, feel more confident, and be comfortable.

By Gender

Out of total revenue in the shapewear business in 2024, 93.8% belonged to the female segment, which significantly cares about appearance and fashion trends. This demographic has adopted shapewear more and more as a part of their wardrobe due to issues of body appearance. A lot of women are in the market for functional items like shaping shorts – high waist pants that offer support and fit easily under clothing, for any occasion, business, or leisure. Trends and attitude towards shapewear are changing and modern women are mindful of, sexually liberated therefore, brands and companies manufacturing shapewear are market leaders. The male segment is projected to have the highest CAGR for the same in the coming years because of changing fashion trends among men having better fitness consciousness in regards to their body shapes. They also are demanding undergarments that would give them a better shape and support throughout their exercises. Various industry players in the area of designing and manufacturing of shapewear especially for men are reaping big benefits from this development to produce body enhancing undergarment including tailored under-bodysuits and athletic tights specifically enhanced to deliver a sculpted figure for men. Changing the male perception of shapewear and improved types of fabric that are less rigid, more breathable and comfortable serve as the main catalysts for this fast growing market.

Regional Insights:

The North American region outlined the largest revenue share in the year 2024 at 38.6 % owing to higher consumer traction, product range innovation, and developed retail sales network. The consumer awareness regarding the benefits of health and fitness has made consumers look for shapewear that offers the best figure besides being comfortable and supportive. An example of the trend is the waist trainers that have been on the rise in North America, clothing garments that work through compression to make the wearer have an hourglass figure. Main stakeholders and brands in the area create competitive environment and stimulate frequent development of new products to meet various clients’ needs. Growing popularity for shapewear regular-wear, fashionable preferences of today to dress in shapewear items, and changing perception of such commodities as the necessity to possess are the other factors that should stimulate demand in the future. The changing attitudes toward the body and fashion explain why North America is capable of taking a leading position in the shapewear market.

Segmentation:

By Type 

• Body Briefs
• Seamless
• Control Camisoles
• Long Legs
• Corsets
• Body Shapes
• Others

By Gender 

• Female
• Male

By Distribution Channel 

• Hypermarkets & Supermarkets
• Specialty Stores
• Online

By Region

North America

• USA

• Canada

• Mexico

Europe

• France

• UK

• Spain

• Germany

• Italy

• Rest of Europe

Asia Pacific

• China

• Japan

• India

• South Korea

• Rest of Asia Pacific

Middle East & Africa

• GCC

• South Africa

• Rest of the Middle East & Africa

South America

• Brazil

• Argentina

• Rest of South America

What to Expect from Industry Profile?

1. Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the Shapewear market in the world.

2. Use the PORTER’s Five Forces analysis to determine the competitive intensity and therefore market attractiveness of the Global Shapewear market.

3. Leading company profiles reveal details of key Shapewear market players’ global operations, strategies, financial performance & recent developments.

4. Add weight to presentations and pitches by understanding the future growth prospects of the Global Shapewear market with forecast for the decade by both market share (%) & revenue (USD Million).

FAQ’s

1) What are the major factors driving the growth of the Global Shapewear Market?

• Increasing adoption of shapewear by celebrities and influencers, boosting brand visibility and consumer awareness is driving the market.

2) What would be the CAGR of the Global Shapewear Market over the forecast period?

• The Global Shapewear Market is poised to grow at a CAGR of 7.9% from 2024 to 2032.

3) Which region will provide more business opportunities for the growth of the Global Shapewear Market in the future?

• The North America region is expected to create more opportunities in the market.

4) Who are the major players dominating the Global Shapewear Market?

• Victoria’s Secret, Zivame, Triumph International, SKIMS, Vedette Shapewear, Spanx, Hanesbrands, Jockey International, Miraclesuit, Others.

5) What are the segments in the Global Shapewear Market?

• By Gender, By Type, By Distribution Channel, are the industry key segments considered for research study.

6) What is the estimated market revenue for the Global Shapewear Market in 2032?

• The estimated revenue for the Global Shapewear Market in 2032 is USD 9,631.74 Million.