Market Outlook:

The Kale chips market size is poised to reach USD 254.31 Million by 2024, with a projected escalation to USD 339.87 Million by 2032, reflecting a compound annual growth rate (CAGR) of 9.5% during the forecast period (2024-2032). 

Due to its non availability on the distribution channels of the market, the kale chips are facing a low demand in the market after the hit of COVID-19. The Kale Chips market has been slowly recovering its position after the COVID impact, and the growth rate should be more than satisfactory over the FY considered for this study because most of the developing countries are recovering their economy. Moreover, the forced lockdown around the globe and the more elongated work from home situation also contributed to the consumption of food at home as well as the increased growth in snack products that in return help to increase demand for kale chips. Due to the COVID-19 outbreak, the kale chips markets have provided opportunities for many private players to come up in the market to fulfill the burgeoning demand for kale chips. Kale can be credited for being loaded with antioxidants, vitamins, lutein, zeaxanthin, sulforaphane, magnesium, calcium, potassium, protein and fiber. Hence it has been deemed useful in weight loss, eyesight and in the prevention of cancer. Increasing awareness about this among the consumer is projected to propel the demand of the product. Growing demand for vegetable chips in healthy snack products will expected to surge the market. Mobile usage for health conscious snacks and perceive vegetable chips in general and kale chips in partcular as healthy snack has been a boon for the kale chips market. Additionally, an increasing trend towards the use of food products from plant origin is anticipated to propel the product requirement.

Market Dynamics:

Driver:

In addition, the increasing social conveniences and superior nutritional value of the kale chips make it suitable for demands of healthy snacks. Market to benefit from diverse range of products that address unique consumer needs hence the market is expected to rise. Manufacturers aim at the development of new products through the use of new technology as a way of developing quality products. For instance, a Canada-based Brandneu Foods that was recently introduced tna’s intelli- flav OMS 5.1 machine that offers oil and powder flavoure in a single drum. This assists in retaining the dispersion of flavour while at the same time keeping the quality , taste and hygiene intact. Supermarket/hypermarkets emerged as the largest revenue generators in the market in 2023. Variety of premium and local brands, compelling discounts and offers are expected to stimulate the segment growth further. However, liberalization in the related field such as development of the organized retail sector has created better opportunity hence allowing the local players to generate wide visibility of their product to the larger market. Without a doubt, kale has an ultra-low calorie count, many antioxidants and capabilities in supporting normal cholesterol and improving cardiovascular health; this single factor alone is driving the kale chips market growth across the world. The concepts like raw, gluten-free, organic, and vegan have further improved the reputation of these chips and therefore the market is growing significantly. The latest innovation of the Kale Factory, a manufacturer, is the use of a Paleo-friendly tag on their chips encouraging a healthy whole-food based diet. Consumer attitude and an increasing trend towards viable healthy snacks is expected to act as the growth opportunity and a stimulus for R&D across the market. Companies are employing product development and product introduction strategies in a bid to increase the size and coverage.

Restraint:

concerning with the younger demographic, involving the Gen Z and millennials who prefer easy foods and are more inclined to take snacks in between instead of following the conventional breakfast, lunch, and dinner meals. Secondly, the emergence of global middle class is an influential factor affecting the snack food consumption because it is inconstant demand. With improved disposable income; more consumers are able to afford the packaged snack brands which include potato chips. Again, this trend is not only visible in the developed regions, even the emerging economy regions are seen to experience a growth in the snacking Index. For example, research on market trends notes that where the middle class is growing, as is the case with India and China, consumers are purchasing more potato chips. The market has also been boosted by sustained new product development.

Opportunity:

Vendors continue to innovate and add new types and subtypes to the existing products to meet the changing demand from the audience. For example, Lay’s, the potato chips producer, storms its market with new limited-time-only special varieties and engages in co-branding or cross-promotion with other food producers. They do not only capture the current clients but they also acclaimed those that are eager to try new tastes of a product. Thirdly, the various trends constituting the global health and wellness market also facilitate the growth of the potato chips market. Standard potato chips are considered to be unhealthy snacks, but the industry reacted to people who are conscious about their health. Most baked, other vegetables chips including those prepared with reduced sodium or reduced fat are becoming popular. Such diversification makes it easier for the consumer to snack with his/her dietary need or constraints whenever they seek to indulge on the snack. For example, Pop chips has grown in popularity because of the niched product that is a popped version of the common potato chip, thereby making it healthier for consumers. The use of such products pulls volumes of consumers who are more conscious on health & wellness. From these aspects it can be said that the snacking craze amongst consumers is boosting the growth rate of the potato chips industry around the world and is going to rise in the coming years.

Key Players:

• Nagano Prefecture.
• The Kale Factory
• BRAD’S PLANT BASED, LLC
• Vermont Kale Chips
• Simply 7 Snacks
• The Angel Kale Company
• Healthy Crunch.
• CHICAGO KALE CHIP CO.
• Takebayashi WB Co., Ltd.
• Others

Recent Development:

• In September this year, Ecoideas has expanded Solar Raw’s Kaley’s Kale Chips four new flavors to address the demand on healthy snacks and tasty organic plant based chips relevant to mainstream consumers.

• November 2019 saw San Miguel Produce, Inc., the pioneer in value-added dark leafy greens, unveil commencement of its fresh Kale Chip Kits under Cut ‘N Clean Greens brand.

Segment Insights:

By Product Type

Extruded Chips has ultra low calorie content, loads of antioxidants and has properties that can maintain normal cholesterol levels and heart health; this alone factor that is driving the kale chips market around the world. The introduction of raw, gluten free, organic or even vegan thoughts has further enhanced the image of these chips and as such the market is revealing tremendous growth. The most recent addition in The Kale factory, a manufacturer brand, is the putting of Paleo friendly tag for their chips with encouragement towards a healthful whole food eating. The shift of consumer’s dietary preference and the growing trend towards better snacking is expected to spur competition and subsequently R&D in the market. organizations are continuing to spend more and more on product innovation and new product launches to increase market coverage and awareness.

By Distribution Channel

Among the key channels, the supermarket/hypermarkets dominated the channel with the maximum channel revenue in 2023. Scalability beyond just the consumer segment, product touch and feel, standardized distribution, and promotion efforts are fuelling this segment. Hyper and supermarkets are oriented in the large population and one of them is the health concerned consumers. Consumer can assess the physical attributes of the product, its rough feel, the colour and even the packaging before finally making up their mind in the case of a new product. In addition, supermarkets and hyper markets offering the end-products have distribution networks hence the end-products are efficiently and effectively distributed. Out of all the segments, the online segment is predicted to have the highest CAGR in the upcoming forecast years. Blended with the prevailing growth trend of online buying of goods and services across categories, the kale chip has every reason to find a ready market online. portals ease the access and convenience for the consumer and these programs enable one to order kale chips from the comfort of their homes. Availability and increased mobility have made the online segment accessible hence its expansion. Thus, internet services enhance the sales in the health foods industry as they allow selecting the most suitable target audiences of active and conscious consumers.

Regional Insights:

The North America are slowly and politely transforming into the health freak and in turn this creates the demand for health foods like kale chips. As the awareness of health conscious customers increases the snack makers operating within the region have been able to meet this want through strategic product innovation occasionally. Because the competition has intensified among the players in North America, the manufacturers are bringing new varieties of snacks to stand out. Increasing vegan populace has been leading to a massive uptake of healthy plant base snacks such as kale chips. Sellers & manufacturers data indicates that a rising number of actors in the product distribution increases regional product availability. In an effort to achieve high volumes for consumers, many organizations are partnering with online marketplaces such as Amazon, Alibaba besides launching their independent virtual markets such as Walmart and Big Basket. The consumption pattern on potato chips differ greatly from one region to the other and they are the largest in the salty snacks market. The Asia-Pacific region grew at the fastest rate because of the expansion of many modern methods of distribution, including supermarkets and hypermarkets. Cultural shifts, technological advances, a shift of focus in the developed countries of the region, and a preference for potato chips helped the assise of the potato chips industry. Due to the increasing inclination of consumers in Asian countries toward snacks, snack food market players felt the need to incorporate strategic enhancement.” For example, Universal Robina Corporation was able to take over Snack Brands Australia in order to have a leverage to the Robina’s reputation in the market place. The growth of the potato chips market in Asian countries is also anticipated to be spurred by the existing product and packaging innovation plans.

Segmentation:

By Product Type

• Dehydrated Leaf Crisps/Chips
• Extruded Chips

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Stores

By Region

North America

• USA

• Canada

• Mexico

Europe

• France

• UK

• Spain

• Germany

• Italy

• Rest of Europe

Asia Pacific

• China

• Japan

• India

• South Korea

• Rest of Asia Pacific

Middle East & Africa

• GCC

• South Africa

• Rest of the Middle East & Africa

South America

• Brazil

• Argentina

• Rest of South America

What to Expect from Industry Profile?

1. Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the Kale chips market in the world.

2. Use the PORTER’s Five Forces analysis to determine the competitive intensity and therefore market attractiveness of the Global Kale chips market.

3. Leading company profiles reveal details of key Kale chips market players’ global operations, strategies, financial performance & recent developments.

4. Add weight to presentations and pitches by understanding the future growth prospects of the Global Kale chips market with forecast for the decade by both market share (%) & revenue (USD Million).

FAQ’s

1) What are the major factors driving the growth of the Global Kale chips Market?

• Increasing demand for high-resolution displays, advancements in display technologies, and the expanding applications of Kale chips across various industries.

2) What would be the CAGR of the Global Kale chips Market over the forecast period?

• The Global Kale chips Market is poised to grow at a CAGR of 9.5% from 2024 to 2032.

3) Which region will provide more business opportunities for the growth of the Global Kale chips Market in the future?

• The Asia Pacific region is expected to create more opportunities in the market.

4) Who are the major players dominating the Global Kale chips Market?

• Nagano Prefecture., The Kale Factory, BRAD’S PLANT BASED, LLC, Vermont Kale Chips, Simply 7 Snacks, The Angel Kale Company, Healthy Crunch., CHICAGO KALE CHIP CO., Takebayashi WB Co., Ltd., Others.

5) What are the segments in the Global Kale chips Market?

• By Product Type, By Distribution Channel, are the industry key segments considered for research study.

6) What is the estimated market revenue for the Global Kale chips Market in 2032?

• The estimated revenue for the Global Kale chips Market in 2032 is USD 339.87 Million.